How much is enough capital?
Theres no easy answer, ultimately we will use your current run rates and projections to factor in how much capital will be needed. Like with any business, the accuracy of our projections is based on out understanding of the business model and what we have seen from other companies.
Should we be raising debt or equity?
If your company is in growth mode, you will more than likely want to seek equity financing. For more mature companies seeking to acquire a competitor, debt financing may be the better option.
What else can this investor bring?
One of the main benefits of finding investors who have an industry focus is that they will be able to provide management consulting services and contacts to the table. Most of the investors we present our clients to have an understanding of the SAAS and e-Commerce space.