Non stocking E-commerce retailer - 3 Y.O.

Overview

Upward Exits presents a three year old e-commerce retailer that has all items fulfilled directly from the supplier.  The business primarily utilizes Google Shopping ads to promote the products but has also recently implemented email marketing and paid social media marketing campaigns.

The day-to-day operations are primarily performed by the owner/seller. Most of the tasks involve forwarding orders to be fulfilled, answering customer inquiries and overseeing ad campaigns. The seller has recently relied more and more on the services of one virtual assistant.

12 Month Profit$210,000
Asking Price$650,000
Valuation Multiple3.1 X
Business Age3 years
Avg. InventoryN/A
IndustryPatio furnishing
Time Commitment4 hrs./wk
Monetization Drop Shipping –
e-Commerce
Primary Marketing Google Shopping

Operations

Most of the day-to-day tasks involve forwarding orders to be fulfilled, answering customer inquiries and overseeing ad campaigns. The sellers have recently relied more and more on the services of one virtual assistant who has been trained to take care of order fulfillment and returns.

Assets

The business has one domain (.com) as well as social media accounts and advertising accounts. The email list of (~21,000) previous customers has only been emailed 2-3 times per year.

Finance Overview

The sellers are a husband and wife team. The husband manages 90% of the business operations and his wife has managed the business financials. While they unfortunately did not use the services of a professional bookkeeper, they do have quickbooks records that go back 2+ years and have utilized a CPA to prepare their taxes.

Because the business had a low level of profitability in its first year and is only 3 years old, it is unlikely the the business would qualify for an SBA acquisition loan.

Business History

The sellers are a husband and wife team that started utilizing this business model in a few different industries with little to no success. It wasn’t until they discovered the current industry and current supplier that he was able to have success.

Reason for Sale

The owners are exploring the sale of this business in order to replicate this business model within another industry.

Summary

12 Month Profit$210,000
Asking Price$650,000
Valuation Multiple3.1 X
Business Age3 years
Avg. InventoryN/A
IndustryPatio furnishing
Time Commitment4 hrs./wk
Monetization Drop Shipping –
e-Commerce
Primary Marketing Google Shopping

Opportunities & Risks

The main opportunities that this business present are starting to offer the products on Amazon, expand the number of products currently offered and creating new marketing channels. The sellers have started marketing the products on social media, but this should be expanded.

While the business only has a few e-commerce competitors, PPC costs have risen industry-wide and more of the products have been purchased through Amazon.

Buyer Profile

Because the business has simple operations and doesn’t rely on SEO, the business could be a good fit for someone who is new to the online business landscape. 

The business could also be a good fit for a digital marketer to buy and expand.

Request More Information

This business is under a signed letter of intent and is going through buyer’s due diligence. More information will be made available if the current deal does not close.