Fitness Info Product - 3 Hrs/wk

Overview

Upward Exits presents a 2.5-year-old info product business selling workout and fitness plans. It requires very little maintenance due to not having physical products. The business started as a passion project that has been a one-man band since its inception. The owner is looking to sell the business as he has begun several other businesses and is looking to fund those projects.

IndustryFitness
Business ModelInfo Products
Time Commitment (from seller)3 Hrs./ Week
Age2+ Years
12 mo. Profit$45,000
Asking Price$120,000
Approximate InventoryN/A
Valuation Multiple2.65 X

Operations

The seller currently operates the business on only about 3 hours per week. A new owner could continue to run the business as is or rapidly grow the business. Business growth could come from increasing advertising budget, expanding the subscription offerings and selling on third party platforms such as Amazon Kindle Direct Publishing.

Reason for Sale

The seller wants to sell the business to raise capital for an unrelated business venture.

Marketing

The majority of the business’s revenue has been driven by Facebook ads and emailing the list of nearly 20k previous customers.
Return on advertising has increased in 2018.
The business is primarily marketed on Facebook and via email. The Facebook page has 74,000 likes and has a Facebook group with 4.3k members.

A buyer could quickly increase the profitability of the business by scaling up Facebook ad spend. Had the seller maintained the advertising budget he had in 2017, the site would be making close to $150,000 in profit for 2018

Deal Structure

The seller is primarily interested in cash offers but would potentially entertain a small holdback or note until the training period is over.

Opportunities & Risks

A buyer could simply invest more money into the already profitable marketing channels to scale the business.  The seller was unable to do this for a time because of personal financial issues.

Buyer Profile

Like many info product businesses, there is not much work required to operate this business.  It would be beneficial if the acquirer had some level of interest in fitness and/or some competency in Facebook marketing.  The marketing is not complicated however and a novice could take a 3 hour course to develop sufficient ability to maintain the business.

Summary

IndustryFitness
Business ModelInfo Products
Time Commitment (from seller)3 Hrs./ Week
Age2+ Years
12 mo. Profit$45,000
Asking Price$120,000
Approximate InventoryN/A
Valuation Multiple2.65 X

Finance Overview

The seller did not employee a bookkeeper or accountant to track the business financials.  However, the business has no inventory and nearly all of the revenue and expense streams can be audited and compiled.

Request More Information

Close Menu