Info Product Business - Organic Traffic

Overview

IndustryPhotography
Business ModelInfo Product & Affiliate
Time Commitment (from seller)1 Hr./ Week
Age3+ Years
12 mo. Profit$341,000
Asking Price$650,000
Approximate InventoryN/A
Valuation Multiple1.9 X

Upward Exits presents an owner absentee info product eCommerce business. The business has two sites built on WordPress that feature digital products and courses. It also has two smaller blogs that will be included in the sale.  The business revenue is driven by selling digital products focused around professional photography.

Unlike most eCommerce businesses that require paid traffic, this one has been built almost entirely with organic traffic generated by white hat SEO practices. Revenue is primarily derived from the sales of info products, but they also provide niche services in the photography space and generate a small amount of profit through Affiliate offers.

Operations

The Seller has trained the employees to handle all of the day-to-day business operations. The employees create and post the majority of the content themselves, but will occasionally outsource some content creation to freelance writers.  The sellers only work is having a call with one of his employees once every couple of weeks.

Assets

The email list for the primary business is over 330K and the site focused on Brazil is 14K. The main site’s social media includes 44K Facebook followers, YouTube should be a large market for the business moving forward and it is off to a strong start with 7K Youtube subscribers. It also boasts 15K push notification subscribers.  four Facebook groups with a combined 28K members, and over 100K monthly viewers on Pinterest.  Instagram seems like an area where the new owner could expand as it is a platform that much of the photography industry uses.  The business currently has 4K followers there.

Reason for Sale

The seller is a seasoned entrepreneur and has a sizable portfolio of digital assets.  He is selling this business to fund another business venture.

Deal Structure

The seller is looking to part ways with this business to fund another business venture.  Therefore, he is primarily entertaining acquisition offers that include large cash down payments.

Summary

IndustryPhotography
Business ModelInfo Product & Affiliate
Time Commitment (from seller)1 Hr./ Week
Age3+ Years
12 mo. Profit$341,000
Asking Price$650,000
Approximate InventoryN/A
Valuation Multiple1.9 X

Finance Overview

The seller has hired a professional bookkeeping firm and accountant since inception.  This makes for clean books and records.

Buyer Profile

Because the business has a management team in place and is run passively, it appeals to a wide variety of buyers.  Even though it is not necessary, this business is best suited to be acquired by a person or team that has a baseline understanding of content marketing and SEO.

Opportunities & Risks

The Seller has recently focused some more energy on SEO which has shown a noticeable boost to traffic. In addition, an agency has assisted in SEO. Opportunities to expand this business include: Continuing and scaling the current SEO efforts, driving traffic with PPC and expanding the business into more geographical regions. The only reason that the seller has not pursued some or all of these growth opportunities is because he has focused all of his attention on his other business ventures.

 

The business already has an affiliate program but has not focused on expanding it.  A new owner could make offers to be promoted via ClickBank or other affiliate programs.

 

The site thrives on organic traffic generated by white hat SEO.  This mitigates a considerable amount of the risk a buyer would face.  However, an increase in competitors in the industry could put margin pressure on the business.

Business History

This business was launched in mid 2015 and scaled steadily with the in-house team since then.

Seller Interview

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