Marketing Agency Valuation Calculator - Upward Exits

Marketing Agency Valuation Calculator

If you are looking to sell your marketing agency or just want an idea of what it could sell for, fill out the calculator questions below and we’ll get back to you within 24 hours with an approximate valuation of what your business is worth.

Please not that no calculator is exact and there are a lot of variables that determine the value of any business. The calculator is intended to give you an idea of what type of valuation you can expect to find.

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What Marketing Services Does Your Business Offer?

Select all that apply

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How large is the team?

How many people run this business currently?

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Traffic Channels

What channels represent more than 20% of your website traffic?

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Business Age

How old is your business?

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Annual Profit

How much net profit did the business make in the last calendar year?

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Churn Rate

How many customers drop off per year?

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Average Fee

What is your average monthly fee for each client?

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Related

If you are preparing to sell your agency and looking to get the highest valuation possible, have a look at our article on marketing agency valuation multiples.

If you are early in the exit planning process and looking for some direction on how to make your business more appealing to buyers, try reading our how to sell a marketing agency article. In addition, if your business generates over $200K in annual profit, feel free to get in touch with us and we will setup a time to discuss your exit plans with you.

Marketing Agency Buyers

Believe it or not, the majority of marketing agencies sell to other marketing agencies. Once businesses get to a certain amount of revenue and number of employees, their growth may stagnate. This is a common problem amongst marketing agencies. Fortunatly, the industry lends itself to agglomoration. This means that it often times makes sense for one marketing agency to acquire another or a few others.

Because the larger agency already knows the industry, has a reputation, has processes in place and can deliver, it often times makes sense for them to buy another, smaller agency to add their clientele to their existing business. They also may be able to tack on additional services to increase this clients monthly bill. This is commonly referred to as a roll-up or agglomeration. Because it is not necessary that acquirers be located in the same region as the business they are buying, this is common practice for large marketing companies.